About Us


What do we do?

Launched in 2017, ReviewInstitute is dedicated to the cosumer and aims to provide him with a thorough, unbiased and independent purchase advice. We are growing to be one of the largest and most comprehensive product review sites in the United States, with tens of thousands of reviews and rankings in categories that include fitness & outdoor equipment, personal care, infant care, electronics, home & garden, household appliances and much more.

Our Focus

Unlike many other consumer portals, we focus entirely on digital commerce. We regularly browse the largest online shops such as Amazon and eBay for new product ranges, which we examine for our readers.

We are a little different from other product review sites in that each one of our product groupings is displayed in an easy-to-follow format. While we may have researched dozens of products in a category, we will always show you the best advices. After all, who has time to fight their way through hundreds of products in one industry? Our reviews are the perfect combination of product comparison, expert analysis, and industry data so you can find the right product for you.

You can certainly depend on the fact that we will show you many other reference products that have all been researched, reviewed and ranked as among the best.

Our Values

  • Transparency
    Earning our audience’s trust is central to what we do. Especially in our regular pollutant reports we disclose all test steps and explain exactly how the individual results were obtained. In this way, our readers can understand the review analysis and results and form their own opinion of the products on the basis of objective facts.
  • Independence
    We are not dependent on any manufacturer, brand or laboratory. Our comparison and award winners have earned these titles due to their outstanding product features – but never bought them. If there is a cooperation with a retailer, this will be clearly communicated by means of information.
  • Convenience
    We want to inform our readers within seconds about certain product categories and make sure that every visitor puts the perfect product for his needs in the shopping cart. Time-consuming product research and annoying return should be a thing of the past for regular readers of reviewinstitute.com.


Why are we doing all this?


Our Mission

We are firmly convinced that in the age of the Internet, wrong purchases are no longer allowed. Because all information on all conceivable products is available in digital form. It is our daily motivation to ensure that fewer consumer goods have to be returned throughout the United States. This benefits not only consumers and retailers but ultimately also our environment. As a consumer, we want to be able to help you leverage technology to achieve your goals and ambitions, whether it is getting in shape, protecting your kids, being more productive or just having fun. As a contribution to attaining these goals, your shopping experience should be less time returning products. And, of course, you should be better informed on the quality products that will fit your lifestyle.

  • Locating the Top Products without the Fuss
    Our teams spend more than 5,000 hours a year, reviewing, analyzing, researching, and testing new products to
    provide recommendations, reviews, and guides to keep you informed.
  • Make Buying Decisions with a High Degree of Confidence
    Find out what consumers who actually purchased the products are saying. We keep you informed by providing the
    best information so that you can get the best deals, data, and warnings about advantages, disadvantages and all
    the quality features of the product.
  • Discover things others should not know
    From our algorithmic analysis, deep insights, and thorough review of these products, we develop product
    reviews, advisory guides, and comparative analysis which will uncover the truth and provide information you
    need to facilitate your next buying decision.


Our Team

In the product review space, a company was formed when a two-person team launched expertensten.de in Germany. Building on the successes overseas has now come to the shores of the United States with ReviewInstitute.com, leveraging a team of more than 70 freelance and permanent employees – 50 of whom are editors – who ensure the highest information quality and probably the most comprehensive product reports and analytical comparisons in the United States.

Our Working Methods

We send our Research Team out into the marketplace (i.e., the places you shop online). They participate in online forums, monitor trends, follow industry news, research digital data sets and keep an eye on new advancements in home and technology.

Our Editorial Team picks apart the data they gather to identify products and services of note. Their selections are based on a number of factors, including cost, availability, popularity, etc.. Sometimes they will suggest a few dozen products for review; sometimes more.

Among other things, our tests gather data on features, ease of use, durability and the level of customer support provided by the manufacturer. Using a proprietary weighted system (i.e., a complicated algorithm), the data is scored and the rankings laid out, and we award the top-ranked products with our Best Deals & Review Winner award designations.

We then lay out each product grouping in a side-by-side comparison that is unique to ReviewInstitute.org. Of course you can click on each product for a more in-depth look into what sets it apart from the others.

ReviewInstitute Rating and Reviews



We are proud to be owned by Ever-Growing, one of Germany’s premier & established digital media & growth publishing companies. Ever-Growing (http://www.ever-growing.de/) is the home to some of Germany’s best-known media brands in the test & product comparison space, such as Expertentesten (https://www.expertentesten.de)